Taking the JR regular [non-express] train to the next stop, along the Biwako-sen, you will stop at Minami-Hikone. Get off at this stop and there is VivaCity, a large shopping area that is the only mall in Hikone. There are many shops, some restaurants, karaoke, and a movie theatre here. On many Sundays at 1:00 and 3:00 there are live performances in the central atrium.
Fans of traditional Japan will enjoy the Yume-Kyobashi Castle Road running from the southwest side of the castle park, with a number of souvenir shops and craft shops located in traditional-style wooden buildings.
Fans of modern Japanese craziness, on the other hand, may enjoy all sorts of souvenirs plastered with the mug of Hiko-nyan, Hikone Castle's official samurai-helmeted cat mascot. Although many cities, as well as some attractions, have their own mascots, Hikonyan has gained fame well beyond his hometown, making him an iconic symbol of the samurai days and perhaps even the nation itself. Hiko-nyan paraphernalia of all sorts can be purchased on Castle Road, at Viva City, and most anywhere else in Hikone.