The genuine attraction of Wadi Rum is the desert itself, best seen by four wheel drive or on camel. Some visitors only spend a few hours in the Wadi, but it's definitely worth taking a guided trip of several days duration, staying overnight in Bedouin camps in the desert.
The quality 4-wheel-drive tour depends on Bedouin driver who serves as a quide, but often do not have much knowledge and poor English. Therefore picking up a guide at the gate is a hit and miss affair and many of the best guides rely mainly on advance bookings. Many of the guides have websites, through which you can arrange your tour.
Climbing is another popular activity and a number of guides are also trained climbers.
The Distant Heat Festival is held every summer on the last Thursday of July which features trance and electronica music.