This town is all about Ferrari. The Ferrari factory is off-limits, unless you are able to arrange a tour through a Ferrari dealership. Preference for those tours is given to Ferrari owners and 30 days notice is usually required. Daily there are some public guided tours who bring you not inside the factory, but to visit the buildings of the factory and the Fiorano track.The Ferrari Museum boasts both historical and new Ferrari road and F1 cars is worth seeing. You can also see a part of the Fiorano test circuit from the roadside when coming into town - if there is testing going on, expect to see a lot of "tifosi" Ferrari fans around.