Lounge on the 15km of beaches. Known as La Marina, the beachfront is by far the number one reason anybody comes to Rimini. Yes, there is an old town, but this is generally ignored by most tourists although its major historical and cultural value with valuable monuments dating back to Roman and medieval era.
Over winter, the marina side becomes a ghost town with a lot of shops shutting until the warm season starts up again, but the city centre is open all year round offering cultural events, good restaurants and great shopping opportunities, especially during sales period jan-feb.
The new Rimini Fair host several important congress and fairs with a busy autumn-winter-spring schedule Rimini Fiera (http://www.riminifiera.it/).
In late 2009 the new congress center will open very near the center of the city.
Remember to take a dip in the Adriatic. The bay is warm and inviting and home to many interesting and friendly mammals.