Matsuyama

Junk Field Sports & Cafe Bar
2-5-10 Nibanchō, Zenana Bldg 2F
+81 089-934-8777
M-Sa 6PM-3AM

While you watch the game on one of the 3 large flat screens, you can order individual dishes and a drink or two, or one of their courses, which will run you ¥2800 to ¥4000. Heading south from Ichibanchō, this is down the one-way, side street on the right of Ōkaidō, and on the second floor of the building on your left after you cross Nibanchō street.

Roppongi
2-7-2 Ichibanchō, Rojji Bldg
+81 089-932-8576
7PM-2AM

Run by young married entrepreneurs, Roppongi is a chic but comfortable bar with music catered to guests. Table charge is ¥300, draft beer is ¥500 and cocktails begin at ¥650. New favorites include chicken liver pâté, beef stroganoff, and the owner's best, Chocobanana Milk which uses Godiva whiskey. Located just off Ichibanchō Street, between the Iyotetsu Travel Agency and the Iyotetsu Taxi Hub.

Sala Sol
2-3-5 Sanbanchō, 3F
+81 090-7571-4386
7PM-Late

And "late" really means late at this popular, seedy watering hole, where expats and natives have been known to drink and dance until daybreak. Nabe, who speaks Japanese British English, is a kind and friendly host who will be happy to spin your favorite song. However, be aware that of the 4 beers listed on tap, only Lowenbrau is ever available on draft. Football games are screened here, albeit often with cheesy pop music drowning out the audio.

The drinking district is fairly well-concentrated; the streets around the Okaido Arcade are the place to begin a bar crawl.

Dōgo Brewery
3-23 Dōgo Kitachō
+81 089-924-6616
Free
8:30AM-5PM

Local breweries are a rare find in Japan, so it's no surprise that locals take so much pride in Minakuchi Shuzō. At the end of your complimentary tour of the tiny facility, and after you've tasted each of their signature brands — the crisp Sōseki Stout, hardy Madonna Alt and mild Botchan Kölsch — you can try asking the manager what the secret is to the smooth, clean taste, but you won't get much of an answer. It could be the use of Dōgo's sacred waters or the meticulous hopps roasting technique. Beer is brewed in the spring and summer, while shōchÅ« is made in the fall and winter.

Flankey Kobayashi
3-4 Ichibanchō, Nichōme
+81 089-933-5693
5PM-2AM

A cozy standing bar popular due to its cheap fare and the friendliest English-speaking football-loving Japanese staff on the block. Draft beer and shiranami shōchÅ« potato based alcohol are ¥300, Smirnoff Ice, yakisoba and chijimi are ¥350 and edamame green beans are ¥200. Located south of Moral Monkey bicycle parking lot on the right-side corner.

Gallé
12-1 Dogoyuyuki-machi, 2F
+81 089-921-8676
Tu-Su 8AM-5PM
Dogo Onsen tram stop

A small European-style cafe by Dogo Onsen, Gallé sells sweet Japanese breakfasts, thick cut honey toast, yogurt, and fruit, either a la carté or as breakfast sets for ¥550 to ¥800. Their coffee may seem a little pricey at first, starting at Â¥450, but the care and quality they put into their brew makes it well worth the extra yen per cup.

New York Elephant (N.Y.E.)
3-10-1 Nibanchō, Chime Nibanchō Bldg 3F
+81 089-932-6140
6PM-3AM

Billiards, darts, and typical Japanese bar fare. It's located on the left rear of Mitsukoshi department store.

Yamiichi Johnny
1-4-16 Nibanchō
+81 089-932-2107
M-Sa 6:30PM-2:30AM

If you’re in the mood for assorted cow and pig parts, this Kansai-style horumon semi-standing bar will be right up your alley. Try the tongue for ¥800, a diaphragm for ¥850 or, their specialty, raw liver for ¥580 warm it up yourself for an extra ¥20. Wash it all down with Mr. Ishii’s signature Johnny shōchÅ«, a highball ¥500 or draft beer ¥380.